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Designed to inspire, innovate and drive change in business operations delivering savings

MEDIA TRANSPARENCY TRAINING AND CONSULTING, MARKETING INVESTMENT MANAGEMENT, ZERO BASED BUDGETING, AND BUSINESS INTEGRATIONS

MEDIA GOVERNANCE & AUDITS

Situation:

Led one of the largest agency transitions in the US market in 2015 from in-house buying team to an external media agency.

Action:

Key leader on transition team responsible for major work streams including planning data, media buying systems, trafficking, financial settlement, competitive and data analytics, budgeting and financial reporting. Strong leadership and influence required with cadence of meetings, priorities, issue escalation and resolution.

Results:

Able to keep business running and media on air in highly stressful and critical time with huge turnover in personnel and all new business processes. Effectively managed agency transition and set up foundation for future partnership with strong governance over media planning, buying, and performance, as well as contract terms.