BRIDGING THE GAP BETWEEN MARKETING AND ACCOUNTING

EXPERIENCE AND EXPERTISE IN BOTH MARKETING AND ACCOUNTING BRINGS A GREAT COMPETENCY TO THE TABLE, BRIDGING THE GAP AND COMMUNICATION ISSUES BETWEEN MARKETING AND ACCOUNTING, BRINGING THE TEAMS TOGETHER.

EXPERIENCED. COLLABORATIVE. INNOVATIVE

 

"A successful media operation is built by having the financial fundamentals in place.  It starts with a clearly defined transparent process surrounding billing and invoicing, payments, cash flow management, etc. managed with the right systems.  As an in-house agency, all of this was even more critical to Busch Media Group since we were managing the entire process ourselves.  Angela was the person who I relied on to make sure everything operated with best-in-class efficiency and delivered against company financial KPIs.  Angela has a depth of knowledge across the spectrum of financial topics and across the various internal departments including media, finance, planning and performance management, and accounting that allowed her to drive the process across the organization and tackled all challenges and changing conditions with incredible resiliency.”  

- Blaise D'Sylva

  Vice President Media, Dr Pepper Snapple Group

"Angela led a successful Concur system implementation for our agencies…simply put, we couldn’t have done it without her leadership role.  Strategically, she provided a great independent voice in setting policy, system configuration and working through agency integration challenges. Operationally, Angela facilitated streamlining of processes and developed/delivered training and support to our 400+ employees and contractors. Most important, the entire team loved working with her because of her enthusiasm and positive approach."

Michael Cox, CFO, Fusion Marketing

 

"Angela's key strength is her ability to combine deep financial data understandings with her extensive practical background to deliver actionable strategies and drive execution across all marketing platforms and disciplines. Angela and I have successfully worked together on numerous projects, in which her expertise drove high performance against key indices in the areas of Advertising Production, Budget Planning & Performance, Media Efficiency, and Marketing Strategy. In addition, Angela possesses a very approachable personality that enables effective communication of something challenging information, and makes her the "go to" person on a wide-range of time-sensitive projects." 

 

- John Steinhubl

VP, Business Development, Premium Retail Services