NEW REVENUE STREAMS AND DIGITAL MEDIA

Situation:

Client had merchandise available at retail but challenged to increase revenue delivery.

Action:

Coordinated team of client marketing, creative agency and digital agency to start up e-commerce initiative. Researched marketplace, analysis of product and inventory management, coordination and negotiation of payment solution, coordinated media strategy and social media campaign development, set routine meeting and KPIs to monitor timelines, milestones, data and results.

Results:

After testing campaigns, types of ads and optimizing buys, weekly improvement of over 300% in sales.