Street Address

City, State, Zip

Phone Number

Designed to inspire, innovate and drive change in business operations delivering savings

MEDIA TRANSPARENCY TRAINING AND CONSULTING, MARKETING INVESTMENT MANAGEMENT, ZERO BASED BUDGETING, AND BUSINESS INTEGRATIONS

MEDIA BUYING SYSTEMS

Situation:

Media planning, buying and financial settlement process built over time, not kept current with new releases and inefficient.

Action:

Led cross functional team of marketing, media operations, IT, procurement, and finance through assessment of current planning, buying, financial settlement, and data analytics business environment. Selected best in class tools in the market and coordinated negotiation of contract terms and pricing. Mapped new business processes and integration of tools.

Results:

Recommended new consolidated system solution and tools with investment payback of less than one year. Position efficiencies facilitated reduced head count and changes in roles and responsibilities to focus on data analytics and metrics versus routine or manual tasks.